About CulturalRoad
CulturalRoad establishes new guidelines for the effective and equitable deployment of Cooperative, Connected and Automated Mobility (CCAM) services, taking into account cultural and geographical diversity. The project follows a unique bottom-up participatory approach involving all stakeholders, including citizens, combined with a Five-Pointed Star Rating System to assess the level of mobility equity of CCAM systems, based on five key pillars of transport equity.
Five pillars of transport equity
Inclusivity
Acceptance
Network optimisation
Safety
Psychological factors
Latest News
CulturalRoad at the ITS World Congress: adapting ITS planning to local contexts
CulturalRoad was represented in a Special Interest Session at the ITS World Congress 2026 in Gangneung.
From focus groups to the road: When automated mobility becomes real
CulturalRoad focus groups in the Ljubljana Urban Region explored how different generations view automated mobility, and why it should be shaped around people’s needs.
Focus Group with migrant residents: from safety concerns to service design priorities for CCAM
A focus group with migrant residents held in the Barcelona demo site explored trust, safety and language barriers in CCAM, offering insights for designing inclusive and culturally sensitive autonomous mobility services.


