Overview of the project
CulturalRoad aims to develop innovative methodologies to ensure the equitable deployment of Cooperative, Connected, and Automated Mobility (CCAM) services. By integrating diversity into CCAM planning across different cultural and geographical contexts, the project seeks to enhance societal acceptance of CCAM while promoting safe, efficient, and sustainable mobility.
The project adopts a participatory approach involving all stakeholders in the creation of CCAM implementation plans to ensure their mobility needs are met. Public authorities, industry partners, and citizens will participate in interviews, workshops and focus groups to co-create strategies adapted to their specific contexts.
A unique Five-Pointed Star Rating System will be designed to evaluate the level of equity of CCAM systems within their specific environments. This system focuses on safety, inclusivity, user acceptance, network readiness, and psychological factors to guide the development of tailored planning tools and adaptable deployment roadmaps.
CulturalRoad will demonstrate its holistic approach in Barcelona, Karlsruhe, Eilat, Ljubljana, and the West Midlands and Oxfordshire regions.
Facts and Figures
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Objectives
Identify state of practice for CCAM acceptance
Aggregate results from existing studies and projects to identify the state of the practice for CCAM acceptance within and outside the European Union
Identify cultural and geographical factors shaping diversity
Identify and evaluate how cultural and geographical factors shaped diversity at local, regional and national level in Europe, and identify the most suited set of KPIs to measure it
Develop a Two-Step co-creation framework
Develop a Two-Step co-creation framework that involves all relevant stakeholders (public authorities, end-users, operators) in the definition of deployment guidelines to maximise societal acceptability, uptake and use of CCAM, making them vectors of mobility equity
Identify state of practice for CCAM acceptance
Design of a holistic methodology that analyses cultural, geographical, and exogenous diversity and transport equity across multiple regions and that considers aspects related to both transport demand and transport supply. Create the FPSR system based on five pillars. Develop a methodology to internalise diversity into planning tools for cross-country analysis.
Integrate findings into deployment roadmaps
Take CCAM further by integrating findings from the co-creational framework into deployment roadmaps and SUMPs at local, regional, and national level
Implement the co-creation framework
Implementation of the Two-Step co-creation framework in different social environments and cultural contexts across Europe
Extend the results to different areas
Use the developed holistic framework to extend the results of the proposed approach to different geographical areas, especially by developing maps and matrices that capture patterns in Europe
Generate a knowledge transfer mechanism
Generate a knowledge transfer mechanism that allows to translate regional strategies to both a local (e.g. municipality) and national (e.g. cross regions/nations) level
Methodology
To create new methods that internalise all aspects of diversity into CCAM deployment plans, CulturalRoad will implement a new Five-Pointed Star Rating System and follow a participatory planning approach involving all stakeholders to increase societal acceptance of CCAM technology.
Five-Pointed Star Rating System
The Five-Pointed Star Rating System will produce a score to measure the mobility equity of CCAM solutions across different countries based on cultural, geographical, and exogenous aspects of diversity. The system will both use existing data and newly collected data, aggregating the results for five identified pillars of mobility equity: safety, inclusivity, user acceptance, network readiness, and psychological factors influencing usage.
Participatory co-creation framework
CulturalRoad will adopt a participatory co-creation framework, engaging industry, civil society, governmental authorities, and research institutes to identify stakeholders’ actual needs and incorporate them into concrete deployment plans that are understood and accepted by all parties involved.
The first step of the participation process will involve all stakeholders in a dedicated workshop to provide inputs for developing an effective and equitable CCAM deployment and identifying the population segments most likely to be affected.
In the second step, a focus group will be organised with representatives from each identiffed target groups to ensure their needs are included in the deployment plans. These steps may be repeated multiple times to reach an agreement among the stakeholders, in addition to targeted interviews.
Equitable and diverse CCAM solutions
The methodology developed will result in planning tools and guidelines for the implementation of CCAM that integrate cultural and geographical diversity, creating long-lasting results transferrable to different environments.
Consortium
