On 22 April 2026, CulturalRoad and sister project Diversify-CCAM hosted a joint webinar on the importance of inclusive automated mobility in Europe, a central topic for both projects. Moderated by Céline Lefort (ERTICO – ITS Europe), the session explored how both projects are working to ensure that automated mobility systems serve everyone, exploring in more detail their complementary methodologies and approaches.
Why inclusivity matters
Sergio Fernandes, Head of Office at the CCAM Association, opened with a keynote highlighting the broader societal transformation that automated mobility represents. Mobility underpins access to employment, education, healthcare, and social participation, which brings the question of who benefits from new technologies. Inclusivity should be embedded from the start to ensure these new technologies don’t reinforce inequalities. He therefore highlighted the importance of engaging communities early in the development of CCAM services and adapt them to local contexts.
CulturalRoad’s approach
Miranda Quijano Monzón (ERTICO – ITS Europe) presented the CulturalRoad methodology for more equitable CCAM deployment, which uses participatory planning to incorporate cultural and geographical diversity into CCAM deployment strategies. The project develops a Five-Pointed Star Rating System to assess transport equity across five pillars of mobility equity, and uses a two-step co-creation framework to engage local stakeholders and citizen groups in five demonstration sites in Catalonia, Karlsruhe, Ljubljana, Eilat, and the United Kingdom (West Midlands and Oxfordshire).
Diversify-CCAM’s perspective
Dr Anna Anund (Swedish National Road and Transport Research Institute – VTI), Diversify-CCAM Project Coordinator, presented the project’s ambition to develop methods and tools that support CCAM developers, planners, and policymakers in integrating social diversity into the design and implementation of shared autonomous mobility. The project is collecting data in 12 diverse pilot sites in six European countries, covering a wide range of user segments, with a methodology that keeps user needs at the centre of the process.
What’s next
The collaboration between CulturalRoad and Diversify-CCAM will continue throughout 2026. Both projects are organising a training session with the SINFONICA project at the ITS European Congress in Istanbul, taking place from 27 to 29 April. The training session, “Practically Considering Diversity and Inclusion for Future Automated Public Transport Services“, will take place on Tuesday 28 April from 10:30 to 12:00 in Room 3B/11. More details can be found here.
CulturalRoad will host a second webinar on 13 May 2026 from 14:00 to 15:00 CEST, titled “Co-Creating Mobility Solutions with Local Communities – Insights from the CulturalRoad Demo Sites“. This webinar will provide more details about the project’s co-creation methodology and how it is being applied in its five demonstration sites and share early findings from local stakeholder workshops. More details and registration can be found here.
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