The CulturalRoad Launch Workshop introduces the project’s methodologies, tools, and stakeholder engagement approach to advance the equitable deployment of Cooperative, Connected, and Automated Mobility (CCAM) services. Funded by the European Union, CulturalRoad integrates cultural and geographical diversity into CCAM planning to enhance societal acceptance and promote safe, inclusive, and sustainable mobility.

Bringing together key stakeholders – including public authorities, industry representatives, researchers, and community organisations – this interactive session will provide:

• An overview of CulturalRoad’s objectives, expected outcomes, and demonstration sites in Barcelona, Karlsruhe, Eilat, Ljubljana, and the UK.
• Insights into the Five-Pointed Star Rating System, which evaluates CCAM equity through safety, inclusivity, user acceptance, network readiness, and psychological factors.
• An introduction to our participatory approach, ensuring CCAM deployment strategies are tailored to local needs.

The event also includes breakout discussions where participants will be invited to share their perspectives on challenges, societal acceptance, and expectations for CCAM deployment. Your feedback will directly contribute to the project’s next steps and help shape equitable mobility solutions.

Join us in co-developing strategies for a more inclusive and human-centric automated mobility future. Register now to be part of the conversation! 

Register here

Events details

• Date: Thursday 20 March 202
• Time: 15:00 – 16:30 CET
• Format: Online (Zoom)

Agenda

• Welcome and introduction – Agostina Massarini (IRF)
• Opening Remarks: Shaping the Future of Equitable CCAM Deployment – Suzanna Kraak (European Commission)
• Project Overview – John Paddington (ERTICO – ITS Europe)
• The Five-Pointed Star Rating System – Margarita Martínez Díaz (Polytechnic University of Catalonia – UPC) & Guido Cantelmo (Technical University of Denmark – DTU)
• Instructions for Breakout Rooms
• Breakout Rooms: Stakeholder Feedback
• Co-creation Method – Guido Cantelmo (Technical University of Denmark – DTU)
• Discussion summary
• International Peer Consortium Introduction – Agostina Massarini (IRF)
• Next Steps and Q&A – John Paddington (ERTICO – ITS Europe)

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